Dear Readers, It has been a busy few months for us here at CineMeetings & Events, as we just launched a new website and developed a newly branded brochure suite.  I know you marketers out there know how crazy that can be!  Our re-branding was based on feedback from our customers and prospects.  In a nutshell, the overwhelming response to the question "How would you describe CineMeetings & Events theatre venues and services" was exciting, innovative, and unique. There is no doubt that out theatre venues offer the glamour and excitement not typically associated with meeting and event venues and, with our customers'' help, our brand now reflects that. This month''s issue of The Spot includes an article submitted by Siemens Medical Solutions (insert hyperlink to the new customer brief).  This customer brief outlines how Siemens used one of our theatres to educate physicians and medical technologists on the latest advances in cardiovascular computed tomography (CT).  If you have "lessons learned" stories from your own meetings and events, regardless of the type of venue used, I''d love to hear them.  We''ll publish selected stories and tips in our next newsletters. As always, I welcome your suggestions and feedback, so please drop me an e-mail at info@cinemeetings.com with ideas, comments or suggestions.  Thank you for reading The Spot. Sincerely, Laura Lear Director of Marketing & Editor-at-Large CineMeetings & Events A Division of National CineMedia

Accenture Makes the Magic Happen Creating a memorable event is the goal for many event marketers. Accenture seems to have mastered the themed event category with a winning combination of tremendous creativity and strategic

Food for Thought: Theatre Appropriate Catering By Matt Fedak Product Marketing Manager CineMeetings & Events You''ve landed on the movie theatre as your venue for your upcoming event; the hard part is done -- or so you thought.  There is still the lingering question of catering on your mind.  You know you want to provide food and a great experience for your valued attendees.  So how do your find a solution for the timeframe of your event. Click here to read more about the right theatre fare for every time od day.

Ten Secrets of Success in Business Event Marketing by Ruth P. Stevens December 13, 2005 Business marketers spend more than $20 billion annually on tradeshow marketing, and another $15 billion on proprietary corporate events, such as client conferences and road shows. But most business marketers are unclear about what value they are getting from their investment. The best value results from a combination of careful planning, dedication to measurement and--above all--a strategic focus. First and foremost, you must consider the fundamental principles that drive successful business event marketing-- all boiled down in this article to the top 10 essentials.

Georgia Theatre Company Adds Some Southern Charm to Customer Events Looking to book your next event in Georgia, South Carolina, or Virginia, Georgia Theatre Company may be a great choice for your next CineMeeting. With more than 277 screens in 28 locations, Georgia Theatre Company is one of the 20th largest theatre circuits in the U.S. and offers National CineMedia customers an expanded reach into more localized and suburban areas in the southeast.  Read more how Georgia Theater Company''s partnership with National CineMedia has expanded their ever-growing footprint .